UpCloud’s journey has been full of exciting turns and rapid growth. Competing with the world’s largest tech companies, we’ve always invested early in what we believe creates genuine and lasting competitiveness. At the heart of this is our expert community – the cornerstone of our success and our most valuable asset.

Our collaboration with Ambivio began when we were a 30-person startup. We needed expert support to build our HR operations and strengthen our internationalisation strategy. Under the leadership of Sonja Semmelmayr, Ambivio delivered solutions that matched our needs. Sonja’s role as part of our leadership team and Head of People Operations was a key step in reaching our goals.

With Ambivio’s support, we built globally scalable HR processes that not only supported our growth but also shaped a company culture that felt truly ours. Sonja also led the development of a recruitment model that met our growth needs while reinforcing the strong team spirit that has always been at the heart of UpCloud.

Ambivio’s ability to understand our unique characteristics made the collaboration especially valuable. Our ambitious goal to hire over 100 experts globally was achieved – surprisingly smoothly – thanks to their support.

The HR processes we built together didn’t just work – they created a positive and open atmosphere for both existing and new team members. Sonja’s vision and ability to build a strong employee experience played a key role in the next phase of our growth story.

As a founder, I was extremely satisfied with Ambivio’s support. They were a partner who truly understood what we were doing and where we were headed. Most importantly, working with them felt like a genuine partnership – Ambivio understood our direction and the kind of support a fast-growing, international company needs at every stage of growth.

Joel Pihlajamaa
Founder & CTO, UpCloud